citybizlist: REBNYTech: Augmented Reality App Receives $15k at Real Estate Tech and Innovation Expo

2/26/2018 - citybizlist (url)

Prescriptive Data's Augmented Estate, REBNYTech Hackathon Gauntlet Challenge Champions:

Real estate brokers, owners, developers, investors, and real estate tech companies came together for the Real Estate Board of New York’s (REBNY) Real Estate Tech and Innovation Expo held at KNOTEL at 655 Madison Avenue last week. The evening event, also sponsored by Spectrum Enterprise, featured: 36 real estate technology exhibitors who displayed their products and services; a content marketing best practices discussion by social media influencers; and the grand finale of the inaugural #REBNYTech Hackathon Gauntlet Challenge.

“The most powerful aspect of the expo was the energy that filled the room,” said REBNYTech Committee Co-Chair John J. Gilbert III, Chief Operating Officer and Executive Vice President at Rudin Management Company. “The sharing of thoughts, ideas, and solutions between the real estate and tech communities was palpable, constructive, and exciting.”

“We would like to thank all of the exhibitors, speakers, judges, finalists, and our sponsors for their participation in our expo and hackathon as we continue to grow our platform to support tech innovation for the real estate industry,” said Sandhya Espitia, Senior Vice President of Brokerage Services at REBNY.

Prescriptive Data’s Augmented Estate mobile app, named the Champion of the Gauntlet Challenge, uses Augmented Reality technology to equip building operators with a “Heads Up Display” to visualize real-time data from building controls systems and building sensor data overlaid on real built environments. Using Augmented Estate, and especially in concert with Prescriptive Data's Nantum Building Operating System, building operators will be more productive, more responsive to tenant needs, and more accurate in executing daily functions and in operating and servicing mission-critical building systems. 

Augmented Estate uses a proprietary method to enable users to locate virtual points of interest, and then leverages the Nantum Building Operating System to acquire sensor data, deliver and visualize real-time key performance indicators to defined points of interest, and provide building operators with point-of-interest specific prescriptive recommendations to improve building operational performance, increase tenant comfort, and improve NOI.

The Gauntlet Challenge commenced in October 2017 after the weekend-long #REBNYTech Hackathon during #NYCRETechWeek. The Augmented Estate team—comprised of Ricardo Cid, Evan Torkos, Adam Reid, Katie Peters, and Chris DeMoll from Prescriptive Data—was awarded $15,000 in cash.

“The REBNYTech Hackathon program has been an excellent vehicle for demonstrating our pragmatic and nimble approach to technology innovation, and for connecting with like-minded people in the New York City tech community and amongst real estate owners, operators, and managers alike,” saidSonu Panda, Chief Executive Officer at Prescriptive Data.

In addition to Prescriptive Data’s Augmented Estate, six other teams who ranked highest in their respective challenge categories during the October Hackathon each won $2,500 in cash, four months of free office space, and invitations to compete as finalists in the Gauntlet Challenge. The teams were:

  • Avvir: Jonathan Kyl, Raffi Holzer, Vamsi Kalasapudi, and Tira Odhner

  • Cherre: L.D. Salmanson, Ben Hizak, Wayne Tvedt, and Steve Kalifowitz

  • Enertiv: Connell McGill, Felix Lipov, Pavel Khodorkovskiy, Brian Maw, Sharad Shankar, and Derek Cedarbaum

  • Get3DTours: Brian Yang

  • Magic Security, formerly known as mapd: David Brand

  • Prescriptive Data’s re•scue: Matt Stetson, Will Jacobson, Kin Tsang, and Andrew Gonzales

The Gauntlet Challenge’s panel of judges—comprised of Jeff Berman of Camber Creek, Leila Collins of MetaProp NYC, Dan Fasulo of Newmark Knight Frank, Sandy Jacolow of Silverstein Properties, Duke Long of Pur Ventures, Stefan Martinovic of REBNY, and Claire McIntyre of Oxford Properties—reviewed the presentations showcased at the expo.

The prize sponsors for the inaugural REBNYTech Hackathon Gauntlet Challenge, launched by the REBNYTech Comimttee, were: Fisher Brothers, Newmark Knight Frank, Related Companies, Rudin Management Company, Inc., Silverstein Properties, and Vornado Realty Trust.

The REBNY Real Estate Tech and Innovation Expo keynote speaker Mallorie Rosenbluth, Head of Social Media at Seamless/Grubhub, shared pro-tips on how to win social media in 2018. Her presentation guided attendees through the complexities of social media that can be daunting, especially with how quickly the platforms change.

The Expo’s panel discussion on best practices for building your online brand in real estate was led by Michael Beckerman, CEO of The News Funnel, and featured influencers: Danielle Lurie, Compass Real Estate; Chris Kann, The Corcoran Group; Tal Alexander, Douglas Elliman Real Estate; andAri Harkov, Halstead Property.

The 36 real estate technology exhibitors at the REBNY Real Estate Tech and Innovation Expo were:, AssessRE, Bixby, BoardPackager, BrokerLoop, Cherre, Compit, Envelope, GeoCV,, Igluu, LavaMap, LeaseBreak, Moved, myPlanIt, Nestio, StreetSmart Data, OLR, Outernets, Perchwell, PropertyShark, Quo, RealBlocks,, RentRedi, Rhino, Samaki, StackSource, StealthForce, Stratis, The News Funnel, The Real Deal, TLC Engine, Urban Digs, VirtualAPT, and Whichdoor.


The Real Estate Board of New York (REBNY) is the City’s leading real estate trade association. Founded in 1896, REBNY represents commercial, residential, and institutional property owners, builders, managers, investors, brokers, and salespeople; banks, financial service companies, utilities, attorneys, architects, and contractors; and other associations, organizations, institutions, corporations, co-partnerships, and individuals professionally interested and engaged in business allied to New York City real estate.

REBNY is involved in crucial municipal matters including tax policy, city planning and zoning, rental conditions, land use policy, building codes, and other city, state, and federal legislation. REBNY regularly publishes real estate market research and policy reports as well as broker surveys. In addition, REBNY provides for its members: informational, technical, and technological resources; networking and charitable service opportunities; qualifying and continuing education courses; professional education programs, seminars, and designations; career-changing awards; legal advice; and a wide range of additional member benefits. For more information, please visit

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